34,672 m²
Under Construction
2027 (estimated)
2025-2027
Hangzhou, China
Located in a prominent urban core of Linping, AnShe Headquarters Park occupies a site that was once a rare piece of urban “green jade”—vibrant, peaceful, and untouched—one of the last remaining natural pockets within the ever-intensifying urban grid.
What kind of architecture can truly resonate with the identity of the local community? How can spatial transformation ensure that a building, emerging from this “green jade,” continues to evoke an emotional connection with its people?
The design places emotional resonance and genuine human needs at the core of its strategy. Through a modest and restrained approach to scale, the fashion brand’s headquarters is shaped into an open and calming community interface. Within the rigid grid of high-intensity urban development, the project introduces a distinctive structural rhythm—while making room for everyday encounters and human connection.
Project Overview
The project is located in the core area of Linping District, Hangzhou, close to key urban landmarks such as Linping Grand Theater designed by Henning Larsen Architects and Yishang Town. The total planned site area is approximately 14,470 square meters, comprising three main buildings and attached owner’s brand concept stores.
The complex includes a hybrid functions: offices, exhibitions, and brand-owned retail spaces. Designed by “milanesi | paiusco design and research”, the project will serve as the headquarters campus of AnShe, housing the integrated office and operational spaces of its brands including Chuu and NO ONE ELSE. It is designed not only to serve internal operations but also to establish an open community that connects the company members, the neighborhood, and the city interface. The design phase has been completed, and the project is expected to be completed by 2027.
Concept
At the heart of the design is a clear metaphor:“The Net”. This “net” is both the structural framework of the building and a symbol of the invisible order and connection among society, cities, and industries. In contrast stands “The Core”—the presence and thoughts of the individual. The design responds to a key question: Within the established structural order and connection of “The Net,” how can individual presence be recognized and seen?
